This is a coastal town that is well known for its beautiful heritage architecture, Chilean architectural constructions which feature tiled roofs, adobe walls, small windows etc. .. The vast majority are in good condition and are painted with attractive colors that give energy and life to the town, which is neat and clean. The trade sector, food and typical local crafts of this town make it an interesting place for tourists to visit. You only have to walk a short distance to reach its long beach, which has the same name as the town. It is very popular with tourists.