Do business with this hotel at your own risk, It is run by thieves.
Their stated cancellation policy is clear; cancel prior to 4pm hotel time or forfeit the first night's rate. Here is the game they play: You'll call in to cancel well before the deadline and will be told that if you booked the room through the national choice hotels site that they can't take your cancellation and they'll give you a number to call the national call center.
You'll call and cancel with the national call center only to discover the next day that your card has been charged. When you contact them they'll tell you that it's not their problem the fault lies with the national call center and your money is gone.