The first time I went on the ride was in 1996. At that time, the tower was already one of the busiest rides in the Hollywood Studios park. You enter the attraction, watch a horror movie, then enter the elevator. It fell a little before climbing to the top. With the windows open, you could see the whole park before plummeting in a free fall. It was phenomenal! But now it's been made even better, if that's possible. The number of falls is now programmed by a computer when you enter the elevator, so you can go 10 times in one day and the ride will never be the same twice. It might be one big fall like it was in 1996, or it might be several falls.