A taste of the American Midwest
If you want a taste of American Midwest tradition, this is it! As a kid the brat stop was the place we dreamed to go to on our way through Wisconsin. Trips were planned around going to the brat stop. This is the ultimate road trip stop throughout mid America.
The concept is the the most simple idea. It is like an old fashioned truck stop, but huge. Once inside you can go left to the restaurant and have the best brats/sausages you could ever imagine or go right and head in their store. The store is complete with different Wisconsin cheeses and meats and souvenirs.
The food is by no means gourmet.