Did you think it would be impossible for someone to create a successful product based on recycled materials used in construction? Well, say hello to Freitag, a designer brand that is now displayed in places like the MOMA in New York and has achieved mass popularity. Their specialty are bags made with dirty and greasy truck tarpaulins. And, hey, the truth is that they are cool. They are very rare and, if they were not so expensive, I'd buy one. In Zurich, there is a shop filled with products of this hugely popular brand.