Pelourinho is much more than a neighborhood of Salvador, it is the city's historical and cultural center. Although it is considered to be the city center it seems to be away from the reality of the city. Portuguese baroque architecture predominates and contrasts the colors of the statues and the fabrics from souvenir shops. Situated high up in the city and harbor front, wealthy families of this residential neighborhood lived and suffered during the 60 years of social degradation thus it became marginalized. However, thanks to its recognition as a Unesco world heritage site it is re-emerging as the colorful and lively cultural center of Salvador.