It sells decorations, especially Christmas decorations, in the heart of Bruges. The store is so called because it is also known by the same as the building it is in. At the top of the facade, which dates from 1672, is a pelican, hence the name. The shop is very cozy with lots of trees and Christmas decorations, many made of glass and fairly priced. It has two floors, the street level and a lovely basement and brick arches. It's worth going not just to see the decorations but also to see the basement itself.