Street that has it all
Getreidegasse is a lovely street that seems to have it all, from designer clothes boutiques to international chains to a McCafe that's far more expensive than average and innumerable souvenir shops. Getreidegasse is also where you'll find the house in which Mozart was born, and the Roittner passage. There are several cafes selling apfeltorte or sachertorte, with delicious Viennese coffee with cream. Id's suggest going off the beaten track and heading into the little alleys off the street and finding the little shops selling handicrafts made from wood or silver, or the traditional artisan toy shops.